Corresponding Author's : Pallavi Preeti

Co-Author's : NA

Abstract :

The objective of the present study was to explore the individual orientation towards change. In the present study hypothesis was stated as that the percentage of the participants in the category of Early Majority and Late Majority will be more as compared to Innovators and Laggards. Individual Innotiveness scale was used to asses the indvidual orientation towards change. Total 43 participants participated in the present study and data was analyzed through descriptive analyses and it was found that the percentage of participants in the category of Ealy Majority and Late Majority is more as compared to Innovators and Laggards.

Keywords :

Innovators, Early Majority, Laggards, Late Majority, Innovation

Article Details

Unique Paper ID: 1106

Publication Volume & Issue: VOLUME 4 , ISSUE 2

Page(s): 1-4

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